Netflix Partners with WWE for Streaming in India

In a recent virtual press meet, Netflix revealed its collaboration with WWE to bring WWE programming to its platform in India. This partnership, part of a larger global deal, signifies a shift in WWE content availability in the country. Previously available on Sony's sports TV channels, WWE content moved to Netflix on April 1. With a strong audience base in India, including 335 million unique TV viewers annually, WWE has a dedicated fan following in tier 2 and tier 3 cities. Netflix's Vice President mentioned that WWE's storytelling and entertainment value align well with Netflix's content strategy. The move is expected to attract new subscribers and explore ad-supported models in the Indian market. As streaming platforms focus on mass-entertainment content, live sports like WWE are becoming integral to their offerings. While some experts question the fit between Netflix's premium model and WWE's mass appeal, most OTT services are doubling down on live sports to drive subscriptions. It remains to be seen how Netflix's foray into sports programming will fare in India's competitive media landscape.