Emmanuel Macron's Perfume Habits Revealed in New Book

Updated: 04 Apr 2025, 10:16 AM IST

A new book reveals French President Emmanuel Macron's extensive use of Dior Eau Sauvage cologne and how it asserts his authority in the Elysée Palace. The book also touches on his wife Brigitte Macron's reaction to his signature scent.

A new book has shed light on French President Emmanuel Macron's penchant for Dior Eau Sauvage cologne and how it plays a significant role in asserting his authority in the Elysée Palace. According to the book, Macron is known to wear 'industrial amounts' of the perfume and always has a bottle within reach, often located in one of the drawers of his desk.

One of his former aides mentioned in the book that when Macron enters a room, the smell of the perfume is unmistakable, almost like a declaration of his presence. Staff members reportedly joke about the strong scent, with some even saying, 'It smells like the President.'

The book compares Macron's use of perfume to the way Louis XIV used his scents as a symbol of power, suggesting that Macron uses it as a means of emphasizing his authority at the Elysée. Even Macron's wife, Brigitte Macron, has a playful reaction to his signature scent, often letting out an 'ohh' when asked about it.

The book offers a behind-the-scenes look at Macron's life during his first and second five-year terms, covering a wide range of topics from lockdowns to personal anecdotes. It provides readers with a unique glimpse into the world of the French President and his distinctive perfume habits.